Please don't mistake this article for lesson on spinning top (gasing), or spinning wool or anything.
Of late, I've came across few popular blogs which have highlighted this topic. So, I thought it might be interesting to share the knowledge with you all.
According to Che Det:
"Spinning is the art of making all reports, especially the bad ones, look good for the subject concerned and vice versa. Even the picture can be spun by choosing the ones that will make the subject appear masterly and talking down to his companion. ."
"Spinning may include misreporting, or excluding certain parts or twisting the sentences to convey another meaning."
Based on my own experience, i would also add another point to the above list, which is:
"Spinning may also include lying and tokok tambah (adding up / spicing up) reports in order to make it look good"
Okay, enough with introductions. Now lets look at some examples of spinning.
Picture below is a news clipping from The Star Online today, regarding the release of Sheih Kickdefella.
Click on picture for enlarged view
In the last paragraph of their report, they have "reproduced" what Sheih Kickdefella have posted on his blog immediately after his release. Now let's look at the original post on Kickdefella's blog:
Click on picture for enlarged view
Did you spot the difference? Seems like they missed out the last paragraph.
Of course, it would be very embarrassing for our PM if The Star published the exact message from the blog, which also contains the words..."Till then, rest assured, I have kick Dollah again as soon as I was released. You can ask the press."
Okay, time for another example..(borrowed from RockyBru)
The news clippings below are essentially the same news article published by Bernama &NST.
Bernama new clipping:
Click on picture for enlarged view
And now the NST Online news clipping:
Click on picture for enlarged view
Did you notice it? In the Bernama news, when Najib was asked about nomination for president's post, he only said that he's already agreed to the succession plan and will leave it the party; and he hopes that the party will accept it. (...didn't talk about nomination matter)
But, according to NST, Najib was also reported saying that he will not accept any nomination for the president's post. Something that was missing from Bernama news.
How is that possible that two leading, pro-government news papers report things diferently? Probably, one of them wanted to create an image that Najib was totally committed to the PM's succession plan and will not challenge him in the party polls at the end of the year.
Who knows?
It only shows that the spin-doctors of both newspapers are not working in synch.
There are other numerous examples you can find, if you look closely.
Let's see if you can spot more...
Of late, I've came across few popular blogs which have highlighted this topic. So, I thought it might be interesting to share the knowledge with you all.
According to Che Det:
"Spinning is the art of making all reports, especially the bad ones, look good for the subject concerned and vice versa. Even the picture can be spun by choosing the ones that will make the subject appear masterly and talking down to his companion. ."
"Spinning may include misreporting, or excluding certain parts or twisting the sentences to convey another meaning."
Based on my own experience, i would also add another point to the above list, which is:
"Spinning may also include lying and tokok tambah (adding up / spicing up) reports in order to make it look good"
Okay, enough with introductions. Now lets look at some examples of spinning.
Picture below is a news clipping from The Star Online today, regarding the release of Sheih Kickdefella.
Click on picture for enlarged view
In the last paragraph of their report, they have "reproduced" what Sheih Kickdefella have posted on his blog immediately after his release. Now let's look at the original post on Kickdefella's blog:
Click on picture for enlarged viewDid you spot the difference? Seems like they missed out the last paragraph.
Of course, it would be very embarrassing for our PM if The Star published the exact message from the blog, which also contains the words..."Till then, rest assured, I have kick Dollah again as soon as I was released. You can ask the press."
Okay, time for another example..(borrowed from RockyBru)
The news clippings below are essentially the same news article published by Bernama &NST.
Bernama new clipping:
Click on picture for enlarged view
Click on picture for enlarged viewBut, according to NST, Najib was also reported saying that he will not accept any nomination for the president's post. Something that was missing from Bernama news.
How is that possible that two leading, pro-government news papers report things diferently? Probably, one of them wanted to create an image that Najib was totally committed to the PM's succession plan and will not challenge him in the party polls at the end of the year.
Who knows?
It only shows that the spin-doctors of both newspapers are not working in synch.
There are other numerous examples you can find, if you look closely.
Let's see if you can spot more...
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